I’m part of the new generation of directors who began their careers on the web.
 

In 2011, I founded the successful online project “Ritalin Kids,” where I wrote, directed, and performed in dozens of videos, clips, and comedic sketches that went viral.

Later on, I worked as a director, writer, and on-screen presenter for the digital division of KAN 11. For five years, I mainly directed comedic sketches and took part in developing digital formats. During that time, I also created the hit web series “Shichot Miluim” (“Reserve Duty Talks”).
 

After that, I moved into television and between 2022–2025  I directed the youth series “Golda & Meir” (YES / HOT), “Studio Amatzia” (Kan Kids), and “Elitzura” (HOT).
 

In recent years, I’ve also directed commercials and campaigns for major brands such as Leumi, CAL, Samsung, Tnuva, Strauss, EL AL, and many others. I also had the opportunity to direct  a sketche for the popular TV show “Eretz Nehederet.”
 

I’m a director who truly loves working with actors, that’s my specialty. I’m passionate about finding creative solutions from the earliest brief stages, and I’m always happy to be involved in the script, as I’m also a screenwriter. I make sure to stay up-to-date, to keep creating original work, and to bring my own aesthetic comedic language to every project. Beyond experience and a unique creative voice, I bring total dedication, a pursuit of excellence, love for people, and good energy.
 

I’m a father to a wonderful daughter, a wine lover, living in a small community village in the Shfela ,even though my roots are in the city, and I love everything that has to do with a good story, no matter the platform💜